WeChat Ranking for Spain. Q4 2020.

It continues an irregular use of WeChat marketing strategies between the Spanish WeChat accounts ranked on this list during the last quarter of the year (from October 1, 2020 to December 31, 2020). Some of them are still very active but other stopped their activity some months ago and still keep mute. It’s a pity because it’s important to sow now to reap later. Trust takes time.


Highlights for the WeChat ranking of Spanish higher education institutions


TOP 3 best ranked institutions: IE Business School, King Juan Carlos University and Autonomous University of Barcelona.

Most viewed post is from Catholic University of Murcia.

Distribution of views: Public universities 3.643 (13,16%), private universities & business schools 24.046 (86,84%).

Three Spanish public universities have Wechat Official Accounts (OAs): King Juan Carlos University, Autonomous University of Barcelona and Autonomous University of Madrid.


Highlights for the WeChat ranking of entities for the economic, cultural and tourism promotion of Spain


TOP 3 best ranked entities: Tourism of Spain, DOCa Rioja and Visit Valencia.

Most viewed post is from Tourism of Spain. It kept in the first position during all year. 

Only one museum in Spain has a Wechat OA: Thyssen-Bornemisza National Museum.

Three Spanish cities have Wechat OAs: Visit Valencia, Tourism of Segovia and Nihao Zaragoza.


WeChat ranking for Spain Q4 2020



About the WeChat Ranking for Spain

With this ranking, we want to visualize and highlight the efforts of some Spanish higher education institutions and other entities to promote Spain in China through WeChat marketing strategies. We believe their efforts will help us to establish a stronger influence of our country in Chinese audience during the post-covid era.


Are you missing anyone? Send us an email to add it to this ranking!