WeChat Ranking for Spain. Q3 2020.
This 3rd quarter of the year (from July 1, 2020 to September 30, 2020) has had less WeChat marketing activity than the previous ones. We do not know if due to the seasonality of the summer months or the cumulative consequences of the COVID pandemic. In any case, 25.93% of the entities on the list did not publish anything during the past three months. We will see if this is a temporary phenomenon or a trend.
Highlights for the WeChat ranking of Spanish higher education institutions
Most viewed post is from IE Business School. The second time in a row.
Distribution of views: Public universities 5.066 (20,76%), private universities & business schools 19.336 (79,24%).
Highlights for the WeChat ranking of entities for the economic, cultural and tourism promotion of Spain
Most viewed post is from Tourism of Spain. The third time in a row.
Only one museum in Spain has a Wechat OA: Thyssen-Bornemisza National Museum.
About the WeChat Ranking for Spain
With this ranking, we want to visualize and highlight the efforts of some Spanish higher education institutions and other entities to promote Spain in China through WeChat marketing strategies. We believe their efforts will help us to establish a stronger influence of our country in Chinese audience during the post-covid era.
Are you missing anyone? Send us an email to add it to this ranking!