WeChat Ranking for Spain. Q3 2020.

This 3rd quarter of the year (from July 1, 2020 to September 30, 2020) has had less WeChat marketing activity than the previous ones. We do not know if due to the seasonality of the summer months or the cumulative consequences of the COVID pandemic. In any case, 25.93% of the entities on the list did not publish anything during the past three months. We will see if this is a temporary phenomenon or a trend.


Highlights for the WeChat ranking of Spanish higher education institutions


TOP 3 best ranked institutions: IE Business School, IESE Business School and Autonomous University of Barcelona.

Most viewed post is from IE Business School. The second time in a row.

Distribution of views: Public universities 5.066 (20,76%), private universities & business schools 19.336 (79,24%).

Three Spanish public universities have Wechat Official Accounts (OAs): King Juan Carlos University, Autonomous University of Barcelona and Autonomous University of Madrid.


Highlights for the WeChat ranking of entities for the economic, cultural and tourism promotion of Spain


TOP 3 best ranked entities: Tourism of SpainFira de Barcelona and DOCa Rioja. Fira de Barcelona debuts at the top of the list.

Most viewed post is from Tourism of Spain. The third time in a row. 

Only one museum in Spain has a Wechat OA: Thyssen-Bornemisza National Museum

Three Spanish cities have Wechat OAs: Visit Valencia, Tourism of Segovia and Nihao Zaragoza.


WeChat ranking for Spain Q3 2020



About the WeChat Ranking for Spain

With this ranking, we want to visualize and highlight the efforts of some Spanish higher education institutions and other entities to promote Spain in China through WeChat marketing strategies. We believe their efforts will help us to establish a stronger influence of our country in Chinese audience during the post-covid era.


Are you missing anyone? Send us an email to add it to this ranking!