Pilma is a benchmark brand in Spain for furniture and decoration with more than 45-year experience on the sector.


Pilma has also a line of business, Pilma Travel, dedicated to the commercialization of luxury luggage from top brands such as FPM Milano, Porsche Design, Rimowa, Tumi or Tecknomonster. All these luggage brands are very beloved by Chinese tourists.


For this project, Pilma asked us for help to optimize and manage their digital channels for the Chinese market. We applied our knowledge of Chinese digital marketing to achieve their goals. We shaped their digital communication with their Chinese environment via Chinese digital marketing strategies.

Understanding social media in China

No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s social media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers.


  • Baidu SEO
  • WeChat Marketing