MADE IN WORLD 美德家族 (formerly LOGGOSS) is a Chinese-Spanish business group specialized in providing services to the Chinese community residing in Spain as well as to all companies and brands interested in this market. It currently has more than 30,000 clients.


For this project we designed a WeChat marketing strategy and video production, among other actions of Chinese digital marketing. We shaped their digital communication with their Chinese environment via Chinese digital marketing strategies.

Understanding social media in China

No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s social media space underscores just how different it is from those of many Western markets. Understanding that space is vitally important for anyone trying to engage Chinese consumers.


  • + Community management of the official service account on WeChat with more than 10,000 followers. 
  • + Migration of its call-center to WeChat.
  • + Design of printed marketing materials for its network of stores.
  • + Shooting of a corporate video for the launching of a new app.