The Chinese Box Idea Lab Chinese Social Media header

Idea Lab.

Idea lab is a unique space for discussion and learning about trends, rankings and analysis on Chinese social media landscape.

In this section we explore different perspectives on digital China. Because China can be seen as a huge, unknown Chinese box that offers different facets of digital China in each box that we open.

This idea is what has inspired the name of our agency, The Chinese Box.

The Chinese digital ecosystem is a very Chinese and fragmented scenario, in which many platforms coexist. But few international platforms have a significant presence.

Different platforms can come into play with a Chinese consumer (or tourist) before / during / after the purchase (or the trip).

Each company has to find the Chinese social network that suits them best and the right time to enter.

WeChat Ranking for Spain

Q3 2020

the Chinese Box Idea Lab WeChat ranking q32020


June 2020

the Chinese Box Idea Lab Baidu ranking Barcelona

WeChat Ranking for Spain

Q1 2020

the Chinese Box Idea Lab WeChat ranking q12020